READY SET FORD

As part of its entire relaunch, Ford needed more than a new look, it needed a new attitude. In a category drowning in legal red tape and copycat styling, we gave Ford's TOV and visuals a total overhaul:
snappy lines, vehicles shot like athletes all built to stand out and hit hard. That energy fed into Ready Set Ford, the strategy that put driver capability at the center of everything from marketing to vehicle design.

We took the campaign coast to coast, blanketing Dallas, LA, Chicago, Philly, and New York with OOH that made Ford impossible to miss.