K18 – HAIR SCIENCE THAT SEES YOU

K18 came to Uncommon for a pitch in December and we got back to them with a simple idea: hair science that sees you. They bought it outright, and it came to life both through a mad film and the infamous "Tumblehair” which turned the strategy into something people could see and feel. It took on a life of its own, quite… literally, taking over NYC and then the internet.